Sampling Shifts That Convert During Commute Peaks
Morning coffee runs and evening top-ups are different audiences. Match scripts and SKUs to each daypart.
A noon sampling shift in a residential soi behaves nothing like a 07:30 station-adjacent store. Treat them as separate activations.
Morning scripts should be short and temperature-aware—cold drinks and breakfast adjacencies win. Evening scripts can afford one more sentence about recipe or multipack value.
Track redemptions by hour, not only by day. The data tells you whether to add a second promoter or move the table closer to the entrance before the next route.
Hygiene and queue etiquette are non-negotiable in tight C-store footprints. A blocked aisle erases goodwill faster than a weak offer.