How to Read a Field Audit Photo Pack
Photos without context waste the visit. Score presence, price, and share of shelf the same way every time.
A clear photo of an empty bay is useful; a blurry shot of a crowded aisle is not. Brief field teams on angle, distance, and required fixtures before the route starts.
We score three layers: brand presence, price card accuracy, and competitive share of the visible bay. One missing layer turns the report into a slideshow.
Cluster stores by neighbourhood, not alphabetically. Patterns emerge—one distributor lagging, one manager consistently resetting fixtures overnight.
Close every audit with a fix list ordered by effort. Trade marketers need the next action, not another dashboard tile.